Welcome to The Aging Project’s

The 120 Club

For women who want more healthy years — and the plan, tools, tests, experts and good people to get there.

We’ve cracked the waistline code for peri- and menopausal women who thought nothing would work.

Finally — a new playbook for your waistline, your health, and your future.

Because women deserve a better way. 

No more quick fixes.
No more guessing.

You landed here for a reason.

You’re frustrated. Maybe worried too.

Because deep down, you can feel things shifting in a direction you never wanted.
You’ve tried the old tricks.

Done your best.
And still, you’re left asking:

Why do I look puffy?

Why am I so bloated?

Is medication my only option now?

Why do I feel so uncomfortable in my own body?

13 cm gone. Healthy blood pressure in just 3 months.

Meet Julie. She’s a great example…

Julie lost 13 cm from her waistline
and shifted her blood pressure from 134/85 to 119/73.

No extreme restriction.

No punishing exercise.

Just a woman who changed what she understood, what she focused on, and what she did.

And then her results changed too.

We want to help more women just like Julie.

“I’m doing all the things... so why is my waistline still changing?”

We hear this all the time.

It’s why we created The 120 Club — for women in perimenopause and menopause who are done trying to solve this on their own.

If you want to understand what’s really happening in your body, know what to focus on, and follow a simple, supported path forward — you’ve just found your place and your people.

Inside The 120 Club, we teach The Aging Project Method — a better option than diets, scales, and quick fixes.

Our big dream?
To help women shift their waistlines and live healthier, stronger, longer lives.

Our plan? To create more Julies — again and again — until stories like hers become the norm.

Clinically Approved by Australia’s Leading Clinical Nutritionist

The Aging Project Method is clinically designed by Lynsey Koch, one of Australia’s leading clinical nutritionists, bringing over 20 years of experience in women’s health, hormones, gut health, and genetics — so you can feel confident this method is proven, grounded in science and built for women in peri/menopause.

“Diets, calorie counting, and quick fixes belong in the past. Women deserve better.

— Lynsey Koch

Our Waistlines Are Impacting How We Age

When you reduce your waistline,
you can help reduce your risk of things like type 2 diabetes, fatty liver, high blood pressure, and inflammation.

And the good news?

This is something we can change together.


Quick Fix Warning

Your body is complex.
And at this stage of life, it needs understanding — not another quick fix.

That’s why we recommend The Aging Project Method be your first step.

Because fast results are not always better.
They’re often followed by regain, nutrient gaps, added stress on the body, and a slower metabolism.

We don’t want fast for women.
We want lasting health.

Introducing The Aging Project Method

A simple formula built around your body – without guessing or chasing another quick fix.

Because when you understand the drivers behind your waistline, everything starts to make more sense.
And when things make sense, change becomes possible.

These Women Stopped Guessing — And Their Bodies Responded

When women understand their bodies and follow the method, things start to change.

FITGENES

"I’m blown away by a 3cm reduction in my waist measurement! Can’t wait to see what it is in another months time."

Emma

FITGENES

"I have been committed to this reset and finally I can feel my jeans are easier to do up. The little hints you have given us have made such a difference and I am sure to continue this journey."

Cath

FITGENES

“I’ve finally got around to doing my measurements post reset and I’ve lost 5cm off my waist” 

Karen

FITGENES

"All my markers have significantly improved. Reduced my visceral fat (really happy about that one) and increased my lean muscle mass !!".

Tracey

FITGENES

"After years of trying to reduce my 'tummy', what I've learnt from Lynsey, Naz, Amanada and Shelley is life changing and it just shows how effective this program and the strategies that we learnt work. Forever grateful x"

Tracey

FITGENES

“Blood pressure down,  Heart rate down, Weight down by 5kg”

Cassandra

FITGENES

“I feel like the riddle to Insulin resistance has been solved… for me, finally”

Karen

FITGENES

“I was a little hesitant to sign up initially, feeling like I’ve tried SO many different approaches but I’m really happy I jumped in!”

Danielle

FITGENES

"I am surprised that I am not snacking and don't really crave the sweet stuff, it is great to feel the changes when you fuel your body right."

Sonia

This is for the woman who…

    Knows it’s time to do things differently — but doesn’t know what to do first.


   Feels buried under the mental load and keeps saying, “I’ll start tomorrow.”


   Knows she should be tracking her health, but doesn’t know which numbers matter.


   Worries about the conditions that run in her family.


   Is done with diets, fads and quick fixes — she wants a doable plan.


   Wants more healthy years, with good people beside her to keep her going.

Get excited — here’s what’s waiting for you inside The 120 Club

Your Simple Plan

Your step by step plan with videos, downloads and practical tools to get started.

Live Monthly Coaching Calls with Lynsey Koch

Bring your questions, your Scorecard, and your next challenge. This is where expert support gets personal.

Live Workshops with Top Experts

Learn from some of our favourite experts in women’s health and ageing well — from breathwork and pelvic floor to genetics and more.

Product Suggestions

Our products are not essential, but they’re here to make life easier when food and routine don’t always go to plan.

Community

A connected circle of women walking this path with you.

Mini Meditations

Simple guided practices to help calm your nervous system and support your body.

Clinical Meal Plans

Targeted plans for inflammation, thyroid, gut health, brain health, and more.

Club Heroes

Real stories from real women inside the club, showing you what’s possible.

The 120 LIVE

Our annual virtual event to connect, inspire, and celebrate the women in our community together.

This is more than a method or a program.

It’s support, strategy, and community — all in one place.

Start with our 6-step method, built around five core elements:

Meet your team

Our team of experts and coaches bring expertise, experience, passion and kindness in equal measure. This reset is created by women, for women because we know first-hand, from lived experience and our community, the impact perimenopause and menopause can have. 

Meet Lynsey

Clinical Nutritionist
Program Expert and Coach

Lynsey Koch

For over 15 years as a clinical nutritionist, I've supported countless women grappling with the effects of menopause and perimenopause. Menopause can be challenging if you resist acknowledging the shifts in your body and the need to adapt your nutrition and lifestyle, especially if you want to address belly fat. I'm excited to educate and support our community so that every woman feels empowered and supported during this phase.

Meet Shelley and Amanda

Program Creators and Coaches

Shelley Craft & Amanda Attwood

As the founders of The Aging Project, we know firsthand the impact menopause can have on the lives of our community members. We’ve learned this is a time for women to look after themselves and work with their changing bodies. We know women want answers on the best way to nurture themselves and even how to deal with belly fat during this time, which is why we’ve brought together our go-to team to help.

Why this works?

It’s Personalised. Because Every Woman Has Her Own Story.

Your body is unique. What’s driving your symptoms may be insulin, blood sugar, inflammation, fatty liver, thyroid — or even trauma and chronic stress (and yes your genes).

That’s why we encourage you to know your numbers and use The Scorecard, so you can stop guessing and better understand your story.

And for women who want to go deeper, 120 Club members receive 10% off our Fitgenes genetic testing program.

The Daily Tracker keeps you
focused — and on track

We get it. Real life is full.
Motivation comes and goes.
And health can feel overwhelming.

So we made The Aging Project Method simple.

No calories.
No macros.
No overthinking.

Just a clear, gentle reminder of the small daily steps that matter most.

No all-or-nothing.
Just progress.

Because even on busy days, this is a much needed reminder to choose you. 

Nervous System Care
- Really Matters

This stage of life can feel like a lot.
Work. Family. Aging parents. Health. Finances. The mental load.

And when stress stays high, the body can hold on to weight.
It’s trying to protect you. To stay safe.


Our bodies were never meant to live in constant fear, pressure, and go-go-go.

That’s why nervous system care is part of our method — with simple tools and expert support to help calm the body, create safety, and support real change.

Products make it easier.
- The Starter Pack (optional)

To support The Aging Project Method, we created 3 core products designed to make life easier.


Because while real food always come first, the right tools can help you stay more consistent.

Ultimate Collagen+

collagen + inositol

Perfect Protein+

WPI protein + creatine

The Tea

yerba mate + green tea

Simple. Supportive. Designed to fit real life.

Get Started — One Small Step at a Time

We know life is full. You’re busy. And you need flexibility.

That’s exactly what the 120 Club gives you..
It meets you where you are.

Like Julie, you don’t have to do everything at once.
Start small. Commit to what you can.
And build from there.

Because this is not a quick fix.
It’s about creating habits that can support you for life.

Imagine this inside The 120 Club

This is what The 120 Club is here for.

A place where women stop guessing…
learn how their bodies work…
and support each other to age well — all the way to 100 and beyond.

Real Stories

Karen
I finally understand my body post-menopause and feel ready for the next 30 years.
Kim
It’s easier than I thought, and the changes feel sustainable.
Meredith
What I've learnt is life changing. Forever grateful
Sonia
I feel so proud of the small changes which I will be able to continue for the long term.
Cass
Thank you so much for the support of this lovely community.

The Choice Is Yours

The truth is,

Your health is shaped by small choices — and this could be one of them. You can keep doing what you’ve always done. Or you can choose a new path.

A more supported path.

A smarter path. A path that helps you understand your body instead of fight it. We’d love you to join us. Just like Julie did.

Your waistline is the tip of the iceberg

In perimenopause and menopause, the waistline is often just the part you can see — like the tip of an iceberg.

Above the surface: bloating, puffiness, tighter clothes, energy crashes.
Underneath: insulin, thyroid, cortisol, gut health, blood sugar, and sleep.

That’s why the waistline is often the symptom, not the start of the problem.

The Aging Project Method works below the surface — so you stop guessing, support the real drivers, and let the rest start to shift.

Let’s Get Your Started.

Which Membership Suits You Best?

Monthly
Membership

$ 19.95
  • For those ready to commit monthly.
  • Cancel anytime.

12 month
Membership

$ 199
  • For those ready to start their own 12 month experience.
  • Commit yearly and save.

VIP 12 month
Membership

(with Fitgenes included)
$ 599
  • An VIP annual experience for those who’ve drawn a line in the sand on their health.
  • Like Shelley.
  • Your Fitgenes Test and program access is included.
Best Value

Commit to a 12 month experience. Pay upfront and save.

Plus, Get
These Bonuses!

The Fitgenes Program Discount (10%)

Start Your DNA Discovery.

 
Get 15% off The Fitgenes Program and discover 200 healthy aging genes inside The Fitgenes Program.
 
Get The Mega Bundle of Reports including:
 
Food Choice Report, Dietary Choice Report, Health and Wellbeing Report, Immune Report, Active Report and Fertility Reports.
 
Access to You Must Try It discount and clinically recommended products

The Community Chat

Connect with women just like you.

 

Be inspired by their stories.
Celebrate progress.
Ask questions.
Feel heard.

 

Because this is more than a program. It’s a community.

 

A private space to connect daily, without the noise of social media or Facebook ads.

The Breathwork Workshop

Breathwork is a skill — and for many of us, it’s one we’ve forgotten in the rush of modern life.

Yet the way we breathe can affect how we feel, how we cope with stress, and how well our body functions day to day.

That’s why you’ll unlock one of our most powerful workshop replays with one of Australia’s leading breathwork teachers, Nicola Laye.

The Calm Workshop

Unlock access to The Calm Workshop with Australia’s leading nervous system care educator, known as The Vagus Nerve Whisperer.

In this 90-minute workshop, you’ll discover what the vagus nerve is, why it matters, and the simple ways you can support it to help bring your nervous system back into balance.

The Vision Board Workshop

Unlock access to The Vision Board workshop with Australia’s leading life and business coach, Sahnnah Kenneddy. Get inspired for what’s next in life no matter your starting point.


This is a must watch event.

Let’s get you started.

Let’s Recap - The 120 Club Membership

MEMBER  INCLUSION

Monthly Membership

12 Month 
Membership

Join the 120 Club as a monthly or annual member, and you’ll get it.

The Aging Project Method — your step-by-step formula

Live Monthly coaching with Lynsey Koch — expert support and guidance

Product suggestions — simple tools to make life easier


Community — women doing this together

Mini meditations — nervous system support


Clinical meal plans — targeted support where you need it most

Club Heroes — real women, real stories, real proof

The 120 LIVE — our annual virtual gathering

The Bonuses
Welcome Kit
The Fitgenes Program Discount (10%)
The Community Chat Group
The Breathwork Workshop
The Calm Workshop
The Vision Board Workshop

VIP Membership (with Fitgenes included)

The Fitgenes Program – Fitgenes DNA Test Kit, 6 Fitgenes Reports

Which Membership Suits You Best?

Monthly
Membership

$ 19.95
  • For those ready to commit monthly.
  • Cancel anytime.

12 month
Membership

$ 199
  • For those ready to start their own 12 month experience.
  • Commit yearly and save.

VIP 12 month
Membership

(with Fitgenes included)
$ 599
  • An VIP annual experience for those who’ve drawn a line in the sand on their health.
  • Like Shelley.
  • Your Fitgenes Test and program access is included.
Best Value

Commit to a 12 month experience. Pay upfront and save.

Community Support Membership

We believe support should feel accessible to every woman.
Each year we make 100 memberships available for $5 per month for women who may need a little extra financial support right now.

If this sounds like you, please email help@theagingproject.com.au, share your story, and we’ll be in touch.

Be part of a community

Just want to say ‘thank you’. I am feeling great and I have lost about 3 kgs from my tummy. I am learning so much, thank you.

Karen

Thank you from the bottom of my heart for the difference you have already made to my aging journey

Robyn

I am glad you’ve arrived to help steer us through these murky waters of midlife! I always imagined growing older; I just never gave much thought to actually being older. I felt marooned between two chapters of life, not fully belonging in either.

Ang

The Aging Project Community

Stories and Testimonials

Real stories from real women

Cath’s story
Cath’s story
At one time, I thought I would never make it to my 50’s, and now I am here, I need all the help I can get to make it a healthy journey – not just a long one. I am still not in a healthy weight range; I am post-menopausal and have the belly to prove it.
Tania
Tania
I realised that I have been going through the motions of life for a long time. I learned that if I am to indeed age well, I can no longer be a ‘lounge lizard’, mindlessly scrolling and passively watching life go by from the sidelines. I need to be intentional.
Nicole
Nicole
As a 42 year old mother of 2, I have spent the 2 years since turning 40, looking for answers on how to age well and live a long and healthy life. My father died at 42 and my mother at 67. As I look towards my own future, I am determined that this will not be my fate. My health and wellbeing are number one.
Anonymous
Anonymous
I have ALWAYS had belly fat in varying degrees but since I have become older (now 60), it’s become more of an issue. I just want to “live” and not have my belly fat constantly on my mind! For me it’s an issue with both self confidence but as I age it’s the stark reality of future health issues.
Cath
Cath
I turn 50 this Friday. I’ve not been looking forward to it. Until recently. This project has given me new ways of embracing my age. I can't live like I'm still in my 20's.

Genuine Experiences by
Inspiring Women

Dinah
Dinah
I have lost 3 cm from my waist and hips and I feel a lot less bloated than two weeks ago. I also really love the flipped meals which actually suit me perfectly
Cass Hughes
Cass Hughes
This is a brilliant program. Sign up and make simple changes that make a massive difference
Cass
Cass
Thank you for this brilliant program. I have achieved a lot and had some great outcomes, but the most amazing to me is the reduction in my resting heart rate. My husband bought me a tracker for my birthday, and I have been wearing it for about 4 weeks, my RHR has dropped from 72-54. My heart rate hasn't sat at 54 for many years. It was always low, when I was fit and healthy. I have checked it for three days now, because I couldn't believe it, but reducing my stress, improving my diet, and improving my sleep as well as taking up swimming for my training seems to have done the trick. I couldn't have done it without this program. Thank you so much for the support of this lovely community, whilst I didnt post every day, i read all your comments. Well done everyone.
Cassandra H.
Cassandra H.
I had an appointment with my doctor today to get referrals for blood tests and the Dexa scan. All arranged and ready to go. What was exciting was that we had run similar tests a year ago, weighed in, and registered blood pressure etc. Whilst I did start changing my choices from back in late November last year when I found the podcast. I gave up alcohol, and then a few months back and many podcasts later met with Lynsey and started eating differently, and then this program really pushed me in the right direction, which was confirmed by the GP today. Blood pressure down - her words - you have the blood pressure of a teenage, Heart rate down, weight down by 5kg and body pain (that I had for many years nearly gone). It was amazing to be able to tell her what I had been doing, tell her about the podcast and that she should recommend all her peri and post menopause patients to it. Much love for you all for the work you have bought to us, in such an easy to understand and digest way.
Danielle W.
Danielle W.
Heartfelt THANK YOU to absolutely everyone involved in this reset. 🙏🏼 I was a little hesitant to sign up initially, feeling like I’ve tried SO many different approaches but I’m really happy I jumped in! I feel I have learned so much about listening to my body and the big differences small changes can make. It’s been a privilege to learn from our experts who have been so giving of their time and expertise and so receptive to everyone’s queries and questions. You guys are legends! 🫶 I also want to thank everyone who has been chatting in this group - it has made such a difference to me ❤️ I feel I achieved a huge milestone last night. I attended a surprise birthday party for a dear friend and didn’t have a single drink! I had a bit of an epiphany earlier in the day thinking, ‘I don’t actually have to drink‘ 🤔 Who knew!?😂 I know having a glass of wine would been fine too but I just didn’t even feel like it. I think this is partly because I am feeling much more connected to my ‘why’. Thanks @Shelley Craft 🤗 I could go on but won’t! This really is just a beginning 🥳 Huge congratulations to everyone!
Kim
Kim
I’ve been loyal to the rules and am feeling lighter and better in myself. Thank you team and ladies for the past two weeks. It’s actually been easier than I thought and just what I needed to centre myself. I love those mini meditations Shelley
Cassandra
Cassandra
I have achieved a lot and had some great outcomes, but the most amazing to me is the reduction in my resting heart rate. My RHR has dropped from 72-54. My heart rate hasn't sat at 54 for many years. It was always low, when I was fit and healthy. I have checked it for three days now, because I couldn't believe it, but reducing my stress, improving my diet, and improving my sleep as well as taking up swimming for my training seems to have done the trick. I couldn't have done it without this program. Thank you so much for the support of this lovely community, whilst I didn’t post every day, I read all your comments. Well done everyone
Barbara P.
Barbara P.
I have enjoyed the calmness of this program and re thinking about restrictive eating..(and how it has got me nowhere except for feeling frustrated) It's been great to read everyone's comments 😃
Sonia South
Sonia South
Nearly there and I feel so proud of the small changes I have done which I really feel I will be able to continue for the long term. I am surprised that I am not snacking and don't really crave the sweet stuff, it is great to feel the changes when you fuel your body right. Finally treated myself and booked myself into a class with a PT, yes I love my group exercise sessions I usually do for the chats but this treat was purely for my body and something I have wanted to do for a long time.
Karen D.
Karen D.
Thank you, a thousand thank you’s. I don’t know if it’s ACV before meals, the inositol or a combo of them all but I can see and feel a marked improvement in my changing shape. My eating has been similar to your recipes for years and I’ve always walked and done some form of movement. I feel like the riddle to Insulin resistance has been solved… for me, finally. I’m anti prescriptive diets that set us up for failure and food deprivation. At 70, and a master of nutrition under my belt, I have struggled to understand my body post menopause, and I have tried a lot.🤷‍♀️ I’m now prepping for the next 30 and feel like I can do this and do it in style. Best wishes with your program, I’m certain you’ll have many happy women. 🙂❤️
Meredith G.
Meredith G.
I’m loving the feeling that the last few weeks on our reset has created… I know I’ll be eating this well forever more 🌟 The little adjustments are now second nature and tbh I now enjoy my acv in water as a drink whilst cooking in the evening sometimes instead of the usual 🍷 !! Have even picked up some hand weights to increase my arm strength… daily strength training is my next goal ! Feeling good and want to maintain the momentum !! All big takeaways from the reset that I’m loving 🥰 Thanks again to everyone

Have Questions?

Let’s Get Them Answered.

“But I Don’t Have Time…”
We hear this every day — and we get it.
You’re working, caring, cooking, cleaning, helping everyone else.
And somewhere in there… your health keeps falling to the bottom of the list.
 
But let me ask you this:
How long have you been telling yourself that story?
And how much longer can you afford to?
 
Life is full. But no one has “extra” time — we make time for what matters.
And your health has to matter more than the next scroll, the spotless house, or one more work task.
 
Because here’s the truth:
When you finally draw that line in the sand and say, “It’s time” — everything changes.
 
It’s not about doing everything.
It’s about doing something — and doing it consistently.
Am I too ‘old’ to join?

If you’re ready to learn about your health and take positive steps to improve it, you’re absolutely in the right place.

We’d love to welcome you to our community, no matter your age or where you’re starting from.

Will this be too complex or hard to understand?

Not at all! At The Aging Project, we say NO to jargon, complicated language, and long-winded explanations. We keep things simple and straightforward because life is complicated enough already. Our goal is to make health easy to understand and apply.

I’m not great with tech. Will I be able to manage?

We totally get it—technology can be frustrating! That’s why we offer friendly tech support to help you every step of the way. If you have trouble logging in or just need a hand, simply email help@theagingproject.com.au and we’ll schedule a quick 5-minute HELP call. We’ve got your back!

Can my partner or family members get involved?

Absolutely! The more, the merrier. Share the worksheets, put them on the fridge, and get your loved ones focused on what really matters too. Everyone is welcome to join in and support your health journey.

Will I need to buy supplements or other products?

Supplements may be part of the conversation, but they’re never mandatory. You can absolutely choose to focus on a healthy, whole-food diet instead.

Are the products included?

No. The products are optional tools. 

Where can I buy your products?


Our products are available via our sister store, You Must Try It.


Visit

www.youmusttryit.com


Shop The Aging Project Products here:

Click Here



https://youmusttryit.com/collections/the-aging-project-method-products

Get The Scorecard

The Scorecard exists for one reason: to get you started.
Aging well doesn’t just happen. 
It starts with knowing your numbers.
Your journey starts now.